Leveraging Mobile Apps To Increase Customer Loyalty In Yorkshire Just as the steam engine once revolutionised Yorkshire’s textile industry, today’s digital locomotive – mobile apps – are transforming how businesses interact with their customers. You’re no stranger to the power of these digital platforms in bolstering your business. Designing a user-friendly application, offering exclusive rewards…
Welcome to the world of Mobile Marketing, a revolutionary facet of digital marketing that has steadily conquered the global marketplace in the last decade. It is no longer an alternative but an integral part of marketing strategy for any business wishing to connect, engage, and retain customers. Mobile Marketing leverages the ubiquity of mobile devices, offering organisations a direct, personalised, location and time-sensitive manner to communicate with their audiences.
Mobile Marketing is the multi-channel, digitally savvy approach of promoting products and services via smartphones, tablets, or other mobile devices. It encompasses various dimensions – from SMS, MMS, email, social media, websites, apps to even mobile games. Special feature of Mobile Marketing like push notifications, QR codes, location-based services, augmented reality, and in-game advertisements have extended the boundaries of traditional marketing, furnishing companies with inventive ways to reach potential customers.
The landscape of Mobile Marketing is constantly evolving. The year 2020 saw mobile devices account for 50.81% of the global website traffic, a demonstration of the growing mobile trend. Given that the average user checks their phone 63 times a day, it is unsurprising that businesses are seizing this opportunity for promotion. In fact, by 2023, businesses are predicted to spend $240 billion on mobile advertising – a significant leap from $190 billion in 2019.
The rise of mobile usage has also changed the dynamics of customer behaviour. Modern consumers expect seamless, intuitive, and personalised experiences. Interestingly, 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. This shift requires businesses to re-think and adapt their traditional marketing strategies to stay competitive. This is where a bespoke software / app / web development approach comes in, offering tailor-fit solutions to companies seeking to ride the wave proficiently.
Moreover, Mobile Marketing has also reshaped our traditional understanding of customer journey mapping. With more people using smartphones for product discovery to purchase, the journey has become more non-linear. It is an exciting challenge that businesses globally are keen to master. Offering unique user experiences coupled with data-driven approach is key to leverage this trend of mobile discovery.
Indeed, Mobile Marketing is revolutionary – its potential, vast and its ramifications, transformative. However, the ability to make the most of it lies in creativity, intimate knowledge of changing trends, and a knack for anticipating customer behaviour.
Explore the richness of the topic further by browsing through our extensive collection here on Mobile Marketing, or delve into the diverse universe of our views on digital advancements here in our blog. If you find yourself intrigued, bursting with ideas, or simply curious, do not hesitate to contact us – Yorkshire Apps is always ready to forge ahead into the future of Mobile Marketing with you.